engages RAPP

07 Mar,2014

By a correspondent


Multichannel agency RAPP of DDB Mudra Group has been roped in to handle RAPP India will be responsible for bringing the brands new proposition alive. RAPP’s mandate will cover the full service spectrum with the mainline as well as digital aspects of the campaign.


Matrimonial portal is promoted by The Times of India group and offers a superior matchmaking experience for prospective brides and grooms to meet and communicate with each other.


On choosing RAPP, Sanjeev Kumar, Business Head, said, The online matrimony space in India is quite challenging with many established and new players. Over the years, we have realized that although the space has a lot of big players, the value differentiator in this category hasn’t been cracked just yet. We are re-launching into this competitive market with an offering unlike any the market has witnessed yet. We were looking for an agency that would help us amplify this difference. RAPP, with its unique strategic and media agnostic approach seemed like a perfect fit.”


Venkat Mallik, President, RAPP India said, “The SimplyMarry team has a strategy that is designed to change the convention among Matrimonial sites. A number of new innovations are planned that will change the rules of the game. To be able to disrupt the convention is a challenge that has always got us going. And we hope to do that with”


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