Pinterest takes the Hindi route to popularity

21 Mar,2014

By a correspondent

 

Pinterest, a site where tens of millions around the world go to get inspiration for the things they love and plan their future, has been translated into Hindi. Users in India can access a translated version of the Pinterest website and Android apps immediately.

 

“We’re excited to help Pinterest fans explore the things they love to do in Hindi,” said Matt Crystal, Head of International, Pinterest. “Pinterest India already has an active pinning community with our most popular categories including fashion, travel, crafts, food and home décor.Today’s localizationis a first step towardhelping pinnersdiscover their interests and hobbies in an entirely new way.”

 

In the last year, Pinterest has launched in more than 20 languages and will continue with more translations in 2014.

 

“Global growth is a top priority for us because as more people join the site, the more interests will be represented, and the better the service becomes for Pinners,” Crystal said.

 

People use Pinterest to create wish lists, plan decor for their home, get inspired about places to visit, discover new recipes, and more. On Pinterest, people can follow Pinners with similar interests to get creative ideas for the everyday activities in their lives or things they hope to do someday in the future. As a global discovery tool, Pinners get access to a worldwide resource of visual content based on the categories they’re most interested in.

 

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