MY FM hikes ad rates by 25%

03 Mar,2014

By a correspondent

 

In its bid to address inventory crunch facing the radio station, MY FM has announced a hike in its advertising rates by 25 per cent. The hike will be effective from 1st April 2014 onwards.

 

Harrish M Bhatia

Commenting on the development, Harrish M Bhatia CEO, 94.3 MY FM – Radio Business of Dainik Bhaskar Group said “MY FM understands the pulse of the market, our music and content is according to listeners preferences. This has enabled MY FM to enjoy an unparalleled leadership across its stations.”

 

Adding further he said, “Our markets are growing at an exponential pace and advertisers have realized that radio is the most effective way of reaching out to the audience. The new price structure is designed keeping the interest of both client and listeners in mind.”

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