Mediapersons, marketers win big at IAA Leadership Awards

03 Mar,2014

(L to R) S Swamy, President, IAA; Sri BL Joshi, Governor- Uttar Pradesh; Punit Goenka accepting the award for the Media Person of the Year at the IAA Leadership Awards


By A Correspondent


Nitin Paranjpe, until last recently CEO and Managing Director of Hindustan Unilever and now President (Homecare) at parent Unilever, was awarded CEO of the Year at the much-anticipated second edition of the IAA Leadership Awards held at Grand Hyatt in Mumbai on Saturday.


Zee MD and CEO Punit Goenka was named Media Person of the Year and Shashi Sinha, CEO of IPG Mediabrands was Media Agency Head of the Year. R Balki of Lowe Lintas was Creative Agency Head of the Year. Veteran adperson Ramesh Narayan was inducted in the Hall of Fame for 2014 while Dr Gulab Kothari and Arnab Goswami were Editor and News Anchor of the Year respectively.


The event witnessed the presence of the who’s who of the Marketing, Advertising and Media industry as they competed against each other to win the coveted awards. Uttar Pradesh governor, B L  Joshi presented the awards.


The awards night saw winners emerge from across 21 categories:

Srinivasan Swamy

Speaking on the occasion Srinivasan Swamy, President IAA India and VP-development, IAA Asia Pacific, and chairman, RK Swamy BBDO said, “While management is about doing things right, leadership is about doing the right things; today I would like to extend my heartfelt congratulations to all the winners who have outdone themselves this year as well as every nominee for showing what leadership means. I am glad to see another successful year at the event this year and look forward to many more years to come.”



Raj Nayak

The IAA Leadership Awards was presented by leading GEC Colors. Speaking about this initiative, Raj Nayak, CEO, Colors said, “To recognize, encourage and celebrate excellence in leadership – that is what we have done at the IAA, a vibrant association which I have had the opportunity to lead. I would like to thank IAA for giving us the honour to be associated with this event, and congratulate the winners for their outstanding contribution towards the growth of the industry. We look forward to growing this association with the IAA year-on-year and applaud the hardwork of individuals on this national platform.”





Content in Hindi GEC space is evolving: Punit Goenka


As Managing Director and CEO of Zee Entertainment Enterprises Ltd (ZEEL), Punit Goenka leads one of India’s most successful and profitable television networks. He is also Chairman of the Broadcast Audience Research Council, the joint industry body formed to design, commission, supervise and own a television broadcast audience measurement system. He was awarded the coveted Media Person of the Year award by the IAA India Chapter.


Your thoughts on winning the Mediaperson of the Year award at IAA Leadership Awards?

It is a great honour to be chosen the Media Person of the Year. I accept this award with great humility on behalf of the entire Zee family. The award is a result of the valuable lessons learnt from our Chairman Subhash Chandra and of the innovative approach taken by the entire team at Zee. My kudos to other winners and nominees as well.


The Hindi General Entertainment Channel (GEC) landscape is currently witnessing a lot of action amongst the top 4-5 players.  How would you assess the evolution of content in the entertainment genre?

Yes, the content genre in the Hindi GEC landscape has been evolving a lot of late. We have seen many experiments happening on television and you will see the content genre evolving much faster in the near future. I cannot talk about specifics but at Zee, there will be a lot happening going forward.


Has the digitisation exercise benefitted Zee in any way?

Just by putting set-top boxes doesn’t mean that a home is digitised. I think the industry has to work together to make digitisation happen.


Sports has been a focus area for broadcasters in the recent past. How do you view the performance by the sports channels in the Zee stable?

We do not create content for sports, we only aggregate content. As you know our country is not a sporting country, it is a cricketing country. The cricket rights for the next 6-8 years have been divided between 2-3 players today in the space. I hope that the country becomes a sporting nation rather than a cricketing nation in the future. This will lead to sports networks having a bright future going forward. Also, the sports business in the country isn’t providing good returns as the costs continue to go up. The revenues have been stagnant for the longest time but hopefully that will change one day.


How do you see 2014 panning out for your network?

2014 would definitely be tougher than 2013 and we look forward to the challenges this year. The general elections scheduled in April-May are very important.



2013 was a rewarding year for IPG Mediabrands: Shashi Sinha 


Shashi Sinha, CEO of media services conglomerate IPG Mediabrands, was awarded the Media Agency Head of the Year. He was also President of the Advertising Club until mid-2013 and is currently Head of the all-important Technical Committee of BARC, the joint industry body appointed to govern television audience measurement in the country


How is this award different from what the other award platforms have to offer?

This award is a combination of marketing, media and advertising and I do not know of any other platform that does this. It’s more of the individual and his organisation that gets rewarded here. So it’s a good feeling to be picking up the Media Agency Head of the Year award.


Last year was a formative one for IPG Mediabrands where all agencies were clubbed under one umbrella. How did the year turn out to be for you?

As you know, 2013 was a year of churn for the company. I got at the helm of IPG Mediabrands in end of 2012 so it’s been just a year for me. I am lucky to be having a team who are all from within the network. Also, I have been actively been a part of industry bodies like Ad Club and BARC which may have worked in my favour this year.


In terms of growth, is the industry clocking at a healthy rate as predicted?

Last year was a tough year for the industry. The growth was not as high as a few had predicted. Our estimate was around 9 per cent growth for 2013. We were slightly more conservative compared to the others in releasing our numbers but we were on track with our predictions.


Business-wise, you picked up some good clients…

As for the agency, 2013 was a very good year for us as we also picked up a few good businesses especially at the end of the year. If at all there was a year for us, 2013 would be apt to be winning a big award. The year saw us putting all our companies together; we also bought agencies like Interactive Avenues etc. So it was a testing yet rewarding year for IPG Mediabrands.


You are the Chairman of BARC Technical Committee. When do you see the measurement hurdle being resolved in the country?

A robust rating mechanism is what we are aiming at. Our sense is that the basic contours are right. It is just a matter of time before it all comes together and we have a robust measurement system in place.



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