Maxus wins media mandate for T20 World Cup 2014

19 Mar,2014

By A Correspondent

 

GroupM agency Maxus has bagged the media investment mandate in India for the ICC World Twenty20 Bangladesh 2014. Maxus has previously handled three campaigns in India for the International Cricket Council (ICC), including the ICC Cricket World Cup 2011, ICC World Twenty20 Sri Lanka 2012 and ICC Champions Trophy England & Wales 2013.

 

Kartik Sharma

Commenting on the win, Kartik Sharma, Managing Director Maxus, said: “Cricket captures the hearts and minds of our nation, and Maxus is extremely proud and excited to manage the media duties for the ICC World Twenty20 Bangladesh 2014. The T20 format has taken the game to a whole new audience, especially women and kids, and there still lies a huge opportunity to make the game bigger!” – MxMIndia

 

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