Maxus is RECMA’s ‘Most Dominant Agency’ for fourth consecutive year

03 Mar,2014

By A Correspondent

 

Maxus India has retained the title of the most “dominant” agency profile for the fourth year in a row as per the RECMA 2013 report. Maxus was the only agency to be rated as “dominant” as per the ratings. The RECMA report is the Qualitative Assessment for 2013 for all leading media agencies in India, basis two parameters – Vitality & Structure. This is the highest level of ratings awarded by RECMA, for the agency that demonstrates a balance between the two parameters.

 

Kartik Sharma

Speaking on the new RECMA Ratings, Kartik Sharma, Managing Director, Maxus India said, “2013 has been an exciting year for us. We won 17 new businesses, worth over Rs 600 crores. We made substantial investments to strengthen our offering across core media, digital, branded content and activation. This is also reflected in the number of industry awards the agency won during the year.” He added, “From a people point of view, the new RECMA ratings are an indicator of the 10/10 vision that drives us to delight our clients and customers. We are governed by Passion, Agility, Collaboration and an Entrepreneurial spirit (PACE), a mission statement that drives us to deliver the very best and meet challenges head on.”

 

2013 has been an exciting year for Maxus in India. New business wins include Tata Global Beverages, Unitech, Nestle India, Kotak Mahindra, Redbus.in, Ruchi Soya and Musafir.com to name a few. They also retained the media duties for L’Oreal in India.

 

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