ixigo bets big on content, apps post revamp

21 Mar,2014

By a correspondent

 

Travel portal ixigo.com has announced a major revamp to its trip planner product with new content and social features.

 

Some of the new features include street view of monuments that will offer 360-degree views of historical monuments. Through this feature, ixigoers will be able to get panoramic views of key monuments and historical sites in India, providing a real virtual tourist experience of what the place actually looks like. This will help travellers in planning their trips better by knowing in advance what to expect at these historical sites. Other feature includes expanded content coverage where the website will cover tourist information over 5000 cities, towns and hill-stations in India. It will provide detailed information including names, addresses, locations, photos, opening timings, prices, detailed tourist guides etc. for over 63000 places to visit, 17000 activities and things to do, 16000 hotels, 5000 nature and wildlife spots and over 5,000 tips from travellers.

 

Announcing the revamp, Aloke Bajpai, CEO & Co-Founder said, “Thanks to the ever-expanding content coverage on trip planner and our unbundled approach to solving specific travel use cases on mobile apps, we have registered a 2x year-on-year growth. We now have over 2.5 million active users every month and have seen almost 2.5 million app downloads across our five apps. We think this is just the beginning.”

 

Other features include finding restaurants across the country where the website will showcase over 65,000 restaurants across India on its website and apps. It will also offer the useful ‘Near Me’ location-based mobile feature in its app that helps people explore great local places to eat at, stay or explore in whichever city they are. Ability to add new places and pictures that will allow travellers to add interesting places to visit, hotels, restaurants and even photos making the website more comprehensive, and in turn more informative for fellow travellers.

 

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