Internet accessed most on mobile, says IAMAI report

07 Mar,2014

By a correspondent

 

A report released by the Internet and Mobile Association of India has revealed that about 95 per cent of the mobile Internet users are using the internet to communicate online.

 

With the phenomenal growth that mobile has seen in recent times, marketers have begun to adopt it as a one of the primary tools used to generate brand visibility and awareness. Leading marketers at the Internet and Mobile Association of India’s second Email Marketing Summit 2014 were of the view that mobile will be the key driver in coming times.

 

Speaking at the Summit, Kalpit Jain, Chief Operating officer – netCORE Solutions, said, “India is expected to have 185 million mobile users by June 2014, and 35 per cent subscribers view their mails on mobile, which provides a huge opportunity to market your products.”

 

Stressing on the importance of email marketing, Vivek Gaur, Chief Executive Officer- Yepme said, “With over 290 billion emails sent everyday you need to keep evolving your email marketing strategies accordingly. You have to understand what a consumer wants. People have reservations in getting promotional emails. Communication which goes to the consumer should be relevant.”

 

Speaking on relevance of data in email marketing, Naveen Kukreja, CMO & Director- Non Insurance business- PolicyBazaar.com, said, “‘Data has become the buzzword for email marketers. Every brand is sitting on big data for marketing. The need of hour is to make maximum use of that data. Lesser the content and relevant the communication the better it is for marketers.”

 

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