India Shining @ D&AD global awards

31 Mar,2014

By A Correspondent

 

Indian craft and creativity was recognised in a big way at this year’s D&AD Awards, with an incredible 25 Awards handed out to Indian entrants, with three of those in contention to win a Yellow Pencil as Nominated* work.

 

In 2013, India achieved just two In Book Awards with no Nominated entries. Meanwhile, this year’s haul elevates India to a highly respectable 9th in the global table, further consolidating the Indian creative community’s burgeoning reputation on the international stage. While In-Book refers to work that will be included in the 52nd D&AD Annual which will be published in September 2014, Nominations refers to work that will be included in the D&AD Annual and is also being considered by the Jury for the award of a Yellow Pencil. The Yellow Pencil results will be announced at an event in London on 22 May 2014.

 

Ogilvy & Mather India earned two Nominations in Graphic Design and Crafts for Design for its work with WWF India in addition to a further four In Books within Outdoor Advertising.

 

At this stage (before the Yellow Pencils are awarded in May), McCann Erickson India is the most awarded agency from India, earning 10 In Book Awards and a Nomination in the White Pencil category for its Share My Dabba campaign for Happy Life Welfare, The Dabbawala Foundation.

 

D&AD is partnering with Kyoorius to bring the awards with the same standards of judging and creativity. The awards are scheduled to happen on June 12 in Mumbai with the Call for Entries having been issued already.

 

Tim Lindsay

Said D&AD CEO Tim Lindsay: “Entries to D&AD have gone up over 10% this year, which is a reflection of D&AD’s increasing popularity in maturing creative markets like Brazil and China. The main theme we’re seeing this year is one of convergence: the lines between categories are becoming more and more blurred, which means ideas have to be smarter and the execution more pristine than ever. We’ve also seen a massive increase in smaller design studios entering – which I hope indicates the creative industries are in rude health at every level.”

 

In total, 683 awards were handed out at the 2014 awards, up on the figure of 614 from the previous year. Globally at this stage (before the Yellow Pencils are awarded on May 22), Grey London has racked up the highest number of Awards with 19 (2 Nominations and 17 In Books).

 

There has been a crop of Awards for Ogilvy&Mather Paris’s ‘Smarter People for Smarter Cities’, which took 13; Grey London’s ‘The Sunday Times Rich List’, which took 11 and Ogilvy & Mather Brazil’s ‘Real Beauty Sketches’, which took six.

 

As a non-profit, all of D&AD’s surpluses go straight into programmes that develop the next generation of creative talent while campaigning for the creative industries to help solve the world’s toughest social and environmental issues. As has been reported earlier, the surpluses from the D&AD Award’s Indian avatar, will also be ploughed back to help the fraternity.

 

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