Inaugural YouTube FanFest strikes a chord with viewers

03 Mar,2014

By a correspondent


The YouTube FanFest with HP brought to India for the first time by YouTube and Branded Ltd. featured incredible performances by some of YouTube’s most popular artists. YouTube FanFest with HP was created as a platform to bring established and rising YouTube stars from around the world off computer screens closer to their fans.


The festival featured videos and performances by American clarinetist Shankar Tucker, Canadian entertainer Lilly Singh, aka IISuperwomanII, a motivational speaker who relies greatly on comedy, American beauty and fashion expert Bethany Mota and more. The hilarious All India Bakchod, India’s highest selling comedy collective and popular YouTubers, hosted the festival. The event was sold out with fans grabbing the tickets within 48 hours of listings.


YouTube FanFest with HP also brought some of the biggest International YouTubers to India, to collaborate with the new breed of Indian content creators. The YouTubers who together combine 14.6 million subscribers and over 1.2 billion views have spent a fantastic week collaborating with each other and producing new content as well as working on their shows for YouTube FanFest with HP.


Live-streamed on YouTube, YouTube FanFest with HP was designed around live performances, interviews and personal meet-and-greets with fans. YouTube experts added extra layer of comprehension by delivering insights, analysis and advice related to online video communities and their trends at the YouTube FanFest Academy.


“With amazing artists, crazy fans, incredible hospitality and stunning locations, India has proved itself as the perfect location for the first YouTube FanFest with HP of 2014. Next stop is Singapore in May but India has set the bar very, very high,” said Jasper Donat , CEO, Branded Ltd.


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