IAMAI report shows spurt in internet users across verticals

04 Mar,2014

By a correspondent

 

The latest Internet Economy Watch, a report published jointly by the Internet and Mobile Association of India (IAMAI) and IMRB has noted that the number of online users visiting the mobile segment has gone up from 6.31 million in January 2013 to 20.70 million in January 2014, registering a YoY growth of 228 percent. According to the data captured from major e-tailing sites in the monthly tracker, online visit to branded apparels and designer label segments have increased by 113 percent and 41 percent respectively, when compared to the numbers of corresponding month last year. The online users visit to spa and restaurant segment saw a decline from 0.76 million in January 2013 to 0.54 million in January 2014.

 

Fig: 1

Source: IAMAI/ WAM Data January 2014

 

According to the January data, the number of profile uploads on matrimonial sites also witnessed an increase. Profile uploads on matrimonial sites increased to 1.96 million in January 2013 as compared to 0.85 million in the corresponding month last year, a YoY growth of 130 percent.

 

Fig: 2

Source: IAMAI/ WAM Data January 2014

 

The monthly tracker further indicates 56.44 million people accessed various e-tailing sites. There were 2641.22 million page views in the category. The user reach for job and matrimonial websites is 29.37million and 18.95 million respectively with 1166.10 million and 495.08 million respective page views. Online travel segment has reach with 29.99 million reach and 1905.77 million page views.

 

Fig: 4

Source: IAMAI/ WAM Data January 2014

 

Sourced from all India active internet data, the monthly internet tracker is based on WAM data captured from various relevant sites, and encapsulates online usage for E-tailing, Online Travel and Vertical Classifieds.

 

 

 

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