HUL, McCann win big at IAA’s Olive Crown Awards for green advertising

19 Mar,2014

By A Correspondent

 

The Holi weekend got off to a green start with the International Advertising Association India Chapter’s Olive Crown Awards on Friday, March 14 in Mumbai. The crème de la crème of the Indian advertising business was in attendance for the fourth edition of what is India’s first and only recognition for creative excellence in communicating sustainability.

 

Mc Cann Erickson was crowned Green Agency of the Year. The agency also bagged the coveted Campaign of the Year for ‘Wake Up, Clean Up’. Dentsu Creative Impact got the Silver in the Campaign of the Year. Hindustan Unilever was awarded the Corporate Social Crusader of the Year as well as the Green Brand of the Year. Mathrubhumi too received the Corporate Social Crusader of the Year while the DDB Mudra group bagged the Silver in the Green Brand of the Year category.

 

The Green Advertiser of the Year award went to the Bruhat Bengaluru Mahanagara Palike (BBMP), Karnataka State Government. The Green Crusader of the Year was awarded to Maneka Gandhi, Member of Parliament. The chief guest at the event was actor Amitabh Bachchan, who was also accorded the Honorary Membership of the IAA India Chapter.

 

Srinivasan Swamy

Said Srinivasan K Swamy, Chairman, R K Swamy BBDO and President, India Chapter and VP-Development Asia Pacific, IAA: “These awards have acquired the hue of a ’cause’ and this is one of the reasons for their universal acceptance.”

 

 

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