Durex opts to ‘reconnect’ during Earth Hour

26 Mar,2014

By a correspondent


Leading sexual wellbeing brand, Durex, will be celebrating Earth Hour this March by encouraging people to take the opportunity to reconnect with each other whilst the lights are out.


The wonders of technology help to bring people together, but is it also a key factor in keeping them apart? With today’s couples interacting with their devices more than each other, could gadgets and gizmos be the main reason behind the fact that people are having 20 per cent less sex than in 2000?


As a call to action, Durex is releasing a short film which follows the stories of several couples who, like most of us, have become distracted by the lure of a screen.


Nitish Kapoor, General Manager – RB India said, “Technology is helping us stay connected with friends and events across the world, but it is also eating into our personal time. This year on Earth Hour, when the lights go off for an hour, Durex is encouraging couples to turn off their gadgets and rekindle the spark in their relationships by turning off to turn on.”


Ukonwa Ojo, who leads Global Brand Equity Marketing for Durex says: “Earth Hour provides the perfect opportunity for couples to switch off for an hour and focus exclusively on reconnecting with each other. What else is as much fun to do in the dark that is as energy efficient as it is energetic?!”


Earth Hour will be celebrated on 29 March 2014 between 8:30 – 9:30pm.


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