Drafting its way to FCB

11 Mar,2014

By a correspondent


The wheels were set in motion about six months ago when after becoming Global CEO of Draftfcb, Carter Murray announced a change in name to FCB (Foote, Cone & Belding). Now effective 4.30 pm IST, 10th March 2014, the global network will be called FCB.


The India operation will be called FCBUlka Advertising Pvt. Ltd. and will incorporate new changes in its identity including a new logo. The colors in the logo have been drawn from the colors of the flags of the world, symbolizing the heritage, equity and flavor of the local advertising company and the wide network reach. The diagonal line through the letter B and the letter U of Ulka signifies the importance of the local brand name alongside the global name.


Commenting on the new brand name and identity, Nagesh Alai, Group Chairman, FCBUlka said “FCB has a tremendous 140 years equity globally and in India Ulka has a 50 years plus great heritage. FCBUlka will continue to deliver on the integrated offering to its clients and stay focused on what it has been doing over the years – Making Brands Famous and Making Clients Rich.”


Commenting on the new change in the identity, Murray said, “I believe it’s a really great time for FCB. We have terrific talent and some early momentum. There’s a lot of potential here and I’m excited for our future.”


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