DDB MudraMax’s OBD attracts 40,000 first time youth voters

25 Mar,2014

By a correspondent

 

Since taking flight about six months ago, Operation Black Dot, an initiative by DDB MudraMax and Thincquisitive Foundation to help make voting easy, engaging and fun for the urban youth, has managed to successfully bring about a shift in the way youth looked at voting. By breaking down politics and making it more engaging and inclusive, the OBD team has effectively registered 40,000 first time youth voters to exercise their fundamental right.

 

The aim was to present conventional political discourse in a format which interests below 25 age group as well as explain important political events/facts. At one level the team worked in 60 campuses across the city, helping students make their voter IDs by use of cutting edge technology to quicken the process and at another also conducting such engagements to generate awareness leading up to the 2014 General Elections.

 

Pratap Bose

Pratap Bose, COO, DDB Mudra Group, “The whole concept of “voting” has always been looked as an activity that is to be addressed and taken upon by the older generation. While it is the youth of our country who are going to play a significant role in building the Indian economy and tend to the future of our nation. It was hence important for us to not only change the face of voting, to make it appealing to the youth, but also provide guidance, help them understand the nature of politics and also reiterate the fact that they can make a difference.”

 

 

Samyak Chakrabarty

Samyak Chakrabarty, Founder of Operation Black Dot & Chief Youth Marketer, DDB Mudra Group said, “Operation Black Dot has been able to successfully convey that political discourse does not always have to be conventional and can be disseminated in a format which appeals to the younger generation. From putting Member of Parliaments on a bean bag at youth hangouts to catchy videos on complex parliamentary affairs, we are making an attempt to bridge the gap between policy makers and young citizens. Going forward, our intent is to continue this movement and find more innovative methods to keep young India engaged with political affairs.”

 

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