Daddy Cool does it for Blue Star

26 Mar,2014

By a correspondent

 

It vowed the consumers with its ‘Get office like cooling at home’ proposition last summer. AC brand Blue Star has once again taken that route to get the consumers to take a liking to the brand.

 

This time around, the TVC shows a serious looking boss dancing around in the office, to the Daddy Cool tune by Boney M. The music stops abruptly when he steps out of the office and so does his ‘cool’ dance. When he reaches home, the song and dance resumes. With the voice over saying: “Cool in the office, cool at home.”

 

Girish Hingorani, GM – Corporate Communications & Marketing, Blue Star, said, “The market for inverter ACs is showing promising signs of growth. Significant power savings, intelligent features and perfect cooling are likely to make this technology the future of room ACs. Being leaders in office cooling, we realise that it’s a matter of time before this category catches the fancy of the home buyer. This ad highlights the sheer delight of experiencing the Blue Star inverter AC and will help us reinforce our expert image.”

 

Robby Mathew

Robby Mathew, National Creative Director, Interface Communications said, “Blue Star’s advertising has always been quirky. And this one is no different. A corporate type who can’t dance to save his life, breaks into some ‘ludicrously cool’ dance steps in the office and then at home. All to make the point that Blue Star is the company that offers office like cooling at home!”

 

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