Big B goes green, to present IAA’s Olive Crown Awards

07 Mar,2014

By a correspondent

 

The fourth edition of the IAA Olive Crown Awards from the India Chapter of the International Advertising Association (IAA) will be presented at a glittering function on 14th March 2014 at the Palladium Hotel, Parel, Mumbai.

 

The Olive Crowns are Asia’s first and only awards that salute excellence in communicating sustainability. Endorsed by the Asian Federation of Advertising Associations (AFAA) these awards for “green” advertising have been warmly embraced by the industry and have grown in stature and size over the last four years.

 

The awards are run like a cause without no fees for creative entries and a non-ticketed, entry-by-invitation-only awards ceremony.

 

This year the IAA introduced a new special award for the Corporate Social Crusader of the year. This award saluted a corporate for an outstanding CSR initiative.

 

Srinivasan Swamy

“The response to this award from top corporates is very heart-warming,” said Srinivasan K Swamy, President India Chapter IAA. “The awards ceremony promises to be as meaningful as it will be entertaining” he added.

 

Pradeep Guha said “The association of 9XM as presenting sponsor with the Olive Crown awards is in its third year now. We believe that industry associations should work for the general good and are therefore happy supporting such initiatives. I am personally happy with the way these awards have grown and the elite attendance at the awards function only endorses this.”

 

The Green Partners for the Olive Crown awards are Hungama.Com and the Patrika Group. The Banking Partners are Yes Bank Ltd.

 

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