Amith Prabhu: Much action for Indian PR frat this year

24 Mar,2014

By Amith Prabhu


The second half of 2014 seems like an action packed time for the PR fraternity in India with a variety of events happening one after another. At least three of these four are taking place in and around NCR. Practitioners will need to block their diaries well in advance if they want to attend any of these.


The first in the series kicks off in July. Towards the last week, India will witness the second edition of the Sabre Awards. This global award organized by The Holmes Group allows Indian practitioners to showcase their work and vie for several categories of awards.


Then in August or thereabouts a leading Indian trade portal will organize its annual PR and Corp Comm conference and awards. This usually happens in the national capital region. Let’s hope they will consider the suggestion from yours truly to hold it in Mumbai. That being said Mumbai and Bengaluru generally get neglected over Delhi when it comes to national events.


Third in the list but certainly now a keenly sought after event after two successful editions is Praxis 2014 which will take place in a historical city couple of hours away from Delhi. Keeping in tune with the promise of moving this event to the three important regions this edition will be in the North after the debut in the beach town of Pondicherry and the second summit in the hill city of Lavasa. Registrations open this week for some fantastic early bird discounts.


Finally, the ICCO Summit is back in India in early October, again in the capital city and this will have numerous international delegates. The last ICCO Summit that India hosted was in 2006. This edition hopes to bring old friends and new from across the world together one more time.


With a series of events following one after another it sure seems to be a power packed 2014 with several opportunities to learn from and meet fellow practitioners. This column is a call to action to the younger folks in the fraternity to set aside some savings right away to attend at least one of these. It certainly is worth it if you can attend more than one and if you do, thank yourself for it.


Editor’s aside: We didn’t ask Amith Prabhu to not name exchange4media and identify it as the Indian trade portal that organizes its annual PR and Corp Comm conference and awards. MxMIndia is media neutral and we have no issues reporting on events organized by publications which perceive us as competition, provided they invite us for coverage.


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