92.7 Big FM chosen official radio partner for ICC World Twenty20

07 Mar,2014

By a correspondent


92.7 BIG FM has been signed as the official FM radio partner in India for the ICC World Twenty20 Bangladesh 2014 cricket tournament. The association marks the beginning of a series of exclusive offerings that kickstarted with the unveiling of the trophy in Bangalore and next in Mumbai.


Last week, the FM network unveiled the prestigious trophy through an exclusive display at its studio in Bangalore. The trophy was unveiled at the hands of actress Ragini Dwivedi and cricket commentator Chandramouli Kanavi. In Mumbai, the network will conduct a special pre-tournament contest across 45 stations to select five lucky winners who will get an opportunity to travel to Mumbai and be part of the unveiling here.


The radio station has lined up an interesting line-up of highly engaging entertainment around the biggest cricket extravaganza. Special coverage and expert opinion during the course of the tournament will include a match review and preview segment exclusively for the listeners of the station. Through the 22 days of the game, the radio station will invite a celebrity from the film fraternity who will be the ‘Match ka Star’, who will be seen talking about the day’s match and love for the sport. In addition, the radio station will also present exclusive, regular and detailed updates on team composition, key players, match trivia and score updates


The network will also conduct a MEGA competition centered on the India-Pakistan match. Listeners will be able to participate in the contest on morning shows where RJs will test a participant’s knowledge on the matches between the two teams. Lucky winners stand to win an opportunity to watch the India-Pakistan match live in Bangladesh. Along with promotions on-air and on the digital medium, 92.7 BIG FM will also conduct special gully cricket tournaments across the country.


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