9 Indian entries shortlisted for FOM Awards

07 Mar,2014

By a correspondent


After much deliberation, the 70 strong judging panel, led by Sameer Singh, VP, head of global media of GSK have cast their votes for the much anticipated Festival of Media Awards.


A shortlist of 191 campaigns across 19 categories has been selected, recognizing the very best in media thinking from around the world including countries such as Australia, Brazil, Denmark, Germany, India, Japan, Mexico, Poland, Singapore, Sweden, UAE, UK, US and many more


The entries from India that have managed to make it to the shortlists include Hindustan Unilever (HUL)’s Kissanpur 2.0 “Where What You Grow Is What You Eat” campaign in the Best Communication Strategy while Madison Media Infinity’s ‘How Radio triggered 1.6 years of engagement around an unspeakable problem’ campaign for Mediker Anti-Lice Treatment Naturals was shortlisted in the Best Engagement Strategy category.


In the category of Best Event / Experiential, Mindshare found three of its campaigns vying for the top prize including ‘106,000 Found’ for Closeup Toothpaste; Sunlight – It’s Raining Roses for Sunlight Detergent Powder and Surf EW-Worshipping the Lord with 10 Hands for Surf Excel.


Mediacom’s Soldier for Women for Gillette India was nominated in the Best Use of Content category, while PHD had two of its entries ‘Mobile Entertainment Box’ for Kaan Khajura Teshan and ‘Good Life Club’ for Brooke Bond that were nominated in the Best Use of Mobile category.


In the Effectiveness Award, Madison Media Infinity’s ‘Convincing consumers to become our sales force’ for its client Parachute Advansed Ayurvedic Hair Oil was the final shortlist that was nominated from India.


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