Wills Lifestyle appoints iContract for digital marketing

24 Feb,2014

By A Correspondent

 

Wills Lifestyle, the fashion and lifestyle brand from ITC, has appointed iContract, a part of Contract Advertising, to handle its digital marketing and social media portfolio.

 

After a rigorous selection process involving 12 top agencies, from which three agencies were shortlisted for the final round of consideration, iContract was selected for its creative strategy and execution plan to build the brand in the digital space.

 

Karan Kumar

Speaking on the selection process, Karan Kumar, General Manager, Lifestyle Retailing Business Division, ITC said, “The marketing paradigm has changed with the dawn of digital age. Consumer engagement and consumer dialogue has taken the forefront to drive brand salience. With online shopping going live it was inevitable for us to mandate an agency with the brand’s digital duties. With iContract on board we look forward to strengthen brand presence online including social media platforms.”

 

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