Star Plus touches the skies in Week 6

14 Feb,2014

By A Correspondent


It’s a record as big as the Brian Lara 501 not out in twenty years back. Huuuge.


In Week 6 of the TAM ratings, the flagship general entertainment channel (GEC) of the Star India network generated for itself ratings of 728,231. Last week it was 626,570.


“The milestone is historic,” Gaurav Banerjee, the recently mandated General Manager of Star Plus told MxMIndia. Mr Banerjee, who is said to be among the top programming thinktanks of the network, praises the work done over the year on the programming front. “We should look beyond the numbers at some of the great work done. We found the right partners to deliver a deep understanding and connect the viewers.”


When asked about the reasons for this dramatic shift and whether the decision to have a sixth day for fictions did the trick, Mr Banerjee attributed the success to the storylines of the fiction shows. “When we started talking of the new Indian woman, we stayed with it. Yes, there were a few knocks, but we perseveared.”


On whether he hopes to repeat the act in the coming weeks, he compared the feat to that of winning an Olympic medal. “No one gives an Olympic-winning performance every week. It doesn’t really matter what is the rating next week,” he said.


Meanwhile, the pecking order of the rest of the Hindi general entertainment channels was unchanged. Zee at 495313 was second, Colors was at 424431. Life OK was 343882, Sab at 291599 and Sony at 251650.


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