Sports on the Go from Vodafone & Star India

14 Feb,2014

By A Correspondent

 

Vodafone India has entered into a strategic partnership with Star India for multi-sports offering called ‘Vodafone Sports’ portal on Vodafone Live.

 

The initiative will give consumers access to sports content on the go – on feature phones and smartphones.

 

Powered by starsports.com, Vodafone Sports will offer sports such as Cricket, Football, Tennis and Hockey and going forward it will also cover  F1 and Tennis.

 

Said Vivek Mathur, Chief Commercial Officer, Vodafone India, “The launch of Vodafone sports is an industry first initiative to bring across best of premium live and curated sports content blended with interactive platform and content delivery.”

 

Sanjay Gupta

Sanjay Gupta, Chief Operating Officer, Star India, noted, “Star India’s ambition is to shape the future of entertainment on a mobile screen and sports is a first big initiative for us. Starsports.com has already set a new standard for sports fans hungry to consume sports without being tied to their television. This partnership will bring the power of our service to a whole new audience.

 

As part of the content offering, Vodafone Sports will offer unadulterated content such as  news, trivia, scores, instant access to live matches, interactive video scorecards, exclusive insights and analysis, columns, photos and wallpapers.

 

A special feature for cricket fans  is an interactive video scorecard that allows users to watch the fall of a wicket, replay of individual innings, highlights for a particular player.

 

Snack pricing plans

  • Watch a match at INR 10/INR 20
  • Watch a video clip at INR 3 /INR 5
  • Adorn your home-screen with Cricket wallpapers at INR 3

 

 

All you can eat plan

  • Sign up for an individual series at INR 49/INR 99/INR 150
  • Watch archived video clips (e.g. Sachin’s best knocks) at INR 30/INR 50

 

 

Subscription-based plans

  • Rs. 5 per day
  • Rs. 150 per month

 

 

Customers can avail Vodafone Sports by visiting live.vodafone.in/sports or sending a simple text message SPORTS to 111. If not for the smartphone users, this one would be a great offering for feature phone users, who wants to enjoy sports on-the-go.

 

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