Second edition of IAA Leadership Awards on March 1

05 Feb,2014

By A Correspondent

 

After a successful debut last year, the India chapter of the International Advertising Association (IAA) has announced the second edition of the IAA Leadership Awards. The awards will be presented on March 1, 2014 at the Grand Hyatt in Mumbai. Leading GEC Colors Colors is the presenting partner this year too.

 

The IAA Leadership Awards will salute the excellence of marketers across 12 industry categories. The awards will be presented by I&B minster Manish Tewari.

 

Srinivasan Swamy

Speaking about the second edition of the IAA Leadership Awards, Srinivasan K Swamy, President IAA India and VP-Development, IAA Asia Pacific, and Chairman RK SWAMY BBDO said: “Our process is constantly being fine-tuned to ensure that these awards remain the benchmark for excellence in our industry.”

 

Commenting on the association, Raj Nayak, CEO, Colors said: “We are excited to continue our association with the IAA Leadership Awards for the second year in a row.  In as much as we see our channel as the medium that connects brands with consumers in an effective manner, these awards connect excellence with corporate leaders in a similarly effective manner”

 

Raj Nayak

To ensure the authenticity and credibility of the awards and maintain the highest level of transparency at all stages, IAA had a taskforce which looked at various performance criteria in every category under consideration, like revenue/market share growth, marketing initiatives undertaken, innovative schemes, launches, advertising spends etc to shortlist the nominees.Nielsen was engaged thereafter to have the nominees voted upon by senior marketers to pick the final winner. Ernst & Young will look at the process to satisfy itself of its fairness and will officially tabulate the results.

 

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