SapientNitro is Lycra’s global AOR

04 Feb,2014

By A Correspondent


SapientNitro has announced that it has been appointed global advertising agency of record for the Lycra brand. Invista, which owns the brand, has tasked SapientNitro with responsibility for global brand strategy, advertising, digital, social and customer experience.


Said Bob Kirkwood, Executive Vice-President of Marketing at Invista: “Lycra is one of the best known ingredient brands globally and we have high aspirations for the brand. We want to communicate our brand positioning to the millennial generation and build a consumer following of Lycra brand ambassadors.”


The account will be run out of SapientNitro’s London office. The work will involve TV-led brand advertising as well as co-operative campaigns with famous garment and retailer brands and will be rolled out globally across key regions in 2014.


Said Nigel Vaz, SVP and European Managing Director at SapientNitro:  “Invista is an exceptional global innovator. This is a fantastic global advertising account win for us and a powerful demonstration of where our Storyscaping approach – which combines the power of storytelling with systems thinking to allow brands to create not just ads but worlds – can take us and our clients.”


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