Ronnie Screwvala sets up Unilazer Sports; Supratik Sen to head biz

21 Feb,2014

By A Correspondent

 

Former Disney UTV head Ronnie Screwvala’s Unilazer Ventures has ventured into sports and has hired seasoned sports marketer Supratk Sen as its CEO for the venture. Supratik Sen joins in from Red Bull India wherein he was National Head for Sports and Events Marketing.

 

Unilazer Sports, a division of Unilazer Ventures, led by Mr Sen will focus on teams, leagues, academies as well as creating IPs and franchises in two or three selected sports.

 

This ex-national rugby player, who was also a professionally trained footballer and cricketer spent the last five years at Red Bull India leading all their marquee projects with athletes, sports projects and events in the country. Before joining Red Bull, Mr Sen worked with Australian major Repucom. He has also worked with sports, event marketing and media management companies Procam, Percept D’Mark and E-Sense Entertainment.

 

Unilazer Ventures Ltd, promoted by First Generation Entrepreneur Ronnie Screwvala is a diversified entity with focus on creating ground up businesses and being a Strategic Equity Investor in others. Unilazer brings hands on business experience from its Founders backed by an expert team that adds value to strong entrepreneurs/founders in varied aspects of their business growth. While Unilazer is sector agnostic it has a leaning to new greenfield and high growth segments like Agriculture, Healthcare and Pharma, Education, E-commerce and sectors deeply entrenched in the India Consumption Story

 

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