Reprieve for TAM as Kantar gets stay on govt’s crossholding guidelines

12 Feb,2014

By A Correspondent

 

TAM co-owner Kantar Market Research Services petition to the Delhi High Court asking for a stay on the the government’s guidelines on TV measurements has had a favourable response from the High Court.

 

While all the other requirements need to be fulfilled , the High Court is said to have stayed the key cross-holding component of the guidelines till March 6.

 

However, over the next two weeks, TAM will need to register with the I&B ministry. It will also be required to put the names of all the advertising agencies and firms owned by its joint owners on its website as well as a list of all its clients.

 

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