Online user visit for mobile phones witnessed 162% growth: IAMAI

20 Feb,2014

By A Correspondent


According to the latest Internet Economy Watch, published jointly by the Internet and Mobile Association of India (IAMAI) and IMRB, the user visit to various websites to look for mobile phones has gone up from 5.26 million in December 2012 to 13.79 million in December 2013 registering a year-on-year growth of 162 percent. While branded apparels witnessed 12.09 million online user visits in December 2013 as compared to 7.45 million user visits in December 2012, the footwear segment registered 113% y-o-y growth in December 2013 when compared with user visits in December 2012.


Fig: 1

Source: IAMAI/ WAM Data December 2013



The monthly tracker also finds a y-o-y growth of 85% in online booking of railway tickets when compared with the numbers of corresponding month last year. Railway tickets booked online in December 2013 were 8.97 million as compared to 4.84 million in December 2012. The online bookings of air tickets witnessed a decrease from 1.68 million in December 2012 to 1.26 million in December 2013.


Fig: 2

Source: IAMAI/ WAM Data December 2013



According to the data captured from major matrimonial sites in the monthly tracker, the number of profile uploads in December 2013 were 1.44 million as compared to 0.85 million in the corresponding month last year. The number of resume uploads increased to 1.90 million in December 2013 from 1.37 million in December 2012.


Fig: 3


The monthly tracker further indicates 39.73 million people accessed various e-tailing sites. There were 2648.57million page views in the category. The user reach for job and matrimonial websites is 20.76 million and 15.27 million respectively with 917.01 million and 417.19 million respective page views. Online travel segment has reach with 23.11 million reach and 1650.813 million page views.


Fig: 4


Sourced from all India active internet data, the monthly internet tracker is based on WAM data captured from various relevant sites, and encapsulates online usage for E-tailing, Online Travel and Vertical Classifieds.


Post a Comment 

Comments are closed.