NDTV Profit to convert to NDTV Prime post trading and on weekends

10 Feb,2014

By A Correspondent

 

For a few months now, news and lifestyle television network NDTV has attempted to shore up the fortunes of its business news channel, NDTV Profit.

 

Having been unsuccessful with attempts to sell the channel, operations were rationalized and non-stocktrading hours were converted to content reruns and special programming.

 

Now the channel is official converting to a hybrid format with the business channel staying on during market hours, but with an all-new channel called NDTV Prime coming on in the evenings and on weekends. This was announced along with the earnings release on Friday where NDTV announced standalone positive EBITDA of Rs 9.5 crore in Q3 as opposed to an EBITDA loss of Rs 5.8 crore in the previous quarter.

 

NDTV Prime, billed as a first-in-India channel concept, will be launched on March 17.2014.

 

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