MTV and Twitter partner on #RockTheVote

03 Feb,2014

By A Correspondent

 

MTV has announced a strategic use of the Twitter platform as part of the Hero MTV Rock The Vote initiative to enhance the interactivity and reach of the campaign across youth. Users of all kinds of devices can engage with the #RockTheVote conversation on Twitter.

 

This will be the first time this kind of call-to-action innovation will be visible to the audiences globally. Through this feature, the mobile user does not need to be online while listening in to the conversations on #RockTheVote on Twitter, noted a communiqué.

 

Speaking about the innovation, Sumeli Chatterjee, Head – Marketing & Insights, MTV India said, “MTV Rock the Vote initiative is an interactive campaign that is designed to fuel conversations around elections. The ‘Follow the Hashtag’ feature will ensure we reach out beyond just the smartphone users…thus allowing the large user base of regular (feature) phones to interact with the Rock The Vote campaign.”

 

Commenting on this innovation, Rishi Jaitly, India Market Director, Twitter said, “In India, Twitter has brought our users closer to the issues and moments that matter to them, while also enabling them to express their views and participate in real-time. We applaud MTV India for innovating on our platform on the occasion of Rock The Vote and for using Twitter’s unique mobile service to engage its viewers.”

 

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