MEC gets Sidhraj Shah to head Brand Activation unit

25 Feb,2014

By A Correspondent


MEC has announced the appointment of Sidhraj Shah as Head of Brand Activation. His mandate will be to deliver innovative consumer experiences and to expand MEC’s brand engagement and implementation services.

Mr Shah’s last assignment was at Wizcraft as Deputy General Manager. An MBA from Bombay University, Mr Shah will report to T Gangadhar, MD, MEC and to Dalveer Singh, Head Experiential Marketing, APAC, GroupM’s experiential marketing unit.


With prior stints at O&M, SSC&B Lintas and Bates 141, Mr Shah has conceived and executed ground-breaking campaigns for clients such as McDonald’s, Standard Chartered, Virgin Mobile, Siemens, MTV and MiD-Day.


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