Laadli media and advertising awards presented

21 Feb,2014

By A Correspondent


The fifth edition of “The National Laadli Media and Advertising Awards for Gender Sensitivity 2012-13″ recognised media and advertising professionals at an event organized by NGO, Population First, on Thursday, February 20 in Mumbai. The awards are being presented by the Tata group and supported by the United Nations Population Fund (UNFPA)


The Laadli of the Century Award was presented to Shaukhat Kaifi, noted film and theatre personality who was one of the founder members of IPTA and the theatre movement in India. The Lifetime Achievement Award was presented to well-known painter Lalitha Lajmi. The Marathi film Prem Manjhe Prem Manjhe Prem Astha! was selected under the film category.


Starting this year, Laadli instituted a special award titled “Laadli Extraordinaire” for recognising mediapersons who have fought against gender violence, discrimination and have shown exemplary courage and conviction in their personal and professional life. This year’s award went to Rina Mukherji, who fought against an established newspaper as her services were terminated when she filed a sexual harassment complaint against a senior colleague.


A panel of distinguished jury members comprising eminent media and social sector personalities namely Dilip D’souza, K.V. Sreedhar, Lynn de Souza, Sathya Saran, Satish Nandagaonkar, Shishir Joshi, Shobhaa De, Sidharth Bhatia, Monica TATA, Monica Wahi, Mrinmayee Ranade, Nandini Sardesai, MxMIndia Contributing Editor and columnist Ranjona Banerji and Vishwanath Sachdev selected the winners for media and advertising awards.


Speaking about the fifth round of the Laadli Awards, Dr A L Sharada, Director of Population First said: “We received around 1700+ entries this year and more than the increase in numbers what is satisfying is the range of topics covered- from problems faced by women in conflict areas of Kashmir to the strength of women in the remote areas of Kushinagar fighting for toilets at home to the need for understanding the problems of transgenders to the trauma of the two finger test for rape. All these varied topics have been dealt with a more gender-nuanced perspective. The jury had a tough time selecting the winners. This goes to show that the concern is not just a fleeting one but here to stay. It is heartening to note that many of the winners have consciously made a decision to communicate with greater sensitivity.”



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