IRS update: INS to decide future course today * Many papers withdraw * Legal action mulled to stop ongoing field research

06 Feb,2014

By A Correspondent

 

The Indian Newspaper Society, the apex body of newspaper publishers in the country, had a specially convened meeting of its Executive Committee yesterday (Feb 5). According to sources, some members were incensed with the tough stand that the Media Research Users Council (MRUC) had adopted in its Governing Council meeting the previous day. “They can’t armtwist us. We are compelled to harden our stand, ” an INS member told MxMIndia.

 

While discussing next steps, including legal action against the IRS, a smaller group is likely to meet in New Delhi today. The INS execom is reportedly piqued about a senior advertising honcho’s assertion that those opposing the new IRS should be banned.

 

Meanwhile, many leading newspapers have written to the MRUC, RSCI and Nielsen, asking for their mastheads to not be included in the survey.

 

On the legal recourse, according to one school of thought, since the IRS study is ongoing, the field work is on even as the controversy is raging. “The only way to stop the RSCI and Nielsen is by getting a stay,” an INS member told this correspondent.

 

As reported earlier, adding to MRUC’s woes is the Association of Indian Magazines communiqué asking for the IRS to be withdrawn. “The current round of IRS has many glaring glitches when it comes to magazine readership,” AIM general secretary R Rajmohan wrote in a letter, adding: “We urge MRUC to immediately withdraw IRS 2013, as such faulty reporting of readership numbers can have extremely damaging impact on business, apart from misleading media planners and advertisers. ”

 

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