IRS 2013 will not be accessible on servers after tomorrow, MRUC tells Bombay HC

26 Feb,2014

By A Correspondent


The IRS 2013 may have been in abeyance till March 31 but is still accessible to subscribers.  That is what emerges from the statement issued by the Media Research Users Council (MRUC) to the Bombay High Court where it states that all links from its servers will be disabled with effect from the evening of February 28 so that the report is inaccessible.


This is part of the Court order which MxMIndia accessed from the Bombay High Court website*. The Order issued on Monday, February 24 was post an Arbitration Petition filed by Diligent Media Corporation, publishers of dna against the MRUC and Nielsen India.


On February 19, at a meeting of the Readership Studies Council of India (RSCI), it was decided to keep the IRS 2013 report in abeyance till March 31 by which time a detailed probe and revalidation will be conducted.


At the February 19 meeting, it was decided that a process for revalidation would be be finalised by February 24 and the process will be completed by March 31.


Meanwhile, as per the communiqué, all subscribers and MRUC members were to be contacted the RSCI and its joint stakeholders – the MRUC and ABC  – to hold off usage of the study until the re-validation process is completed. With this statement by the MRUC, any fresh access to the IRS 2013 will not be possible.


*; Case  No 315 of 2014. Arbitration Petition, , Coram: Justice NM Jamdar


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