IRS 2013 Update: DNA sends legal notice to MRUC, Nielsen. Bhaskar gets stay order on IRS

14 Feb,2014

By A Correspondent


The six-edition English news daily dna has sent a legal notice to the Media Research Users Council (MRUC) and Nielsen India as it “believes its readership figures are grossly misrepresented”.


Announcing this in an announcement next to the masthead on the front page of the daily, dna communicated this move.


Meanwhile, MRUC has pulled out the topline numbers of the IRS 2013 possibly in deference to a stay order of the District Court of Gwalior. Subscribers though can reportedly still access the data.


According to the information received, the next hearing is on February 28 where an appearance has been sought of the MRUC representatives. The case by Bhaskar Publications and Allied Industries was filed on January 31, three days after the release of the data. The first hearing was on February 7.


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