IRS 2013 in abeyance till March 31, 2014. Numbers to be revalidated [updated]

19 Feb,2014

By A Correspondent [updated]


The much disputed Indian Readership Survey 2013 has been temporarily suspended. The findings have been put in abeyance till March 31, 2014.


Confirming this, Hormasji Cama, Chairperson of the Readership Studies Council of India, told MxMIndia that there will be revalidation exercise that will happen until then. Until the detailed scrutiny is done, the IRS 2013 findings released on January 28, 2014 will be on hold and all will be advised not to consider it for making advertising and sales decisions.


This decision was taken at a meeting of the RSCI board in Mumbai today (Feb 19)


Meanwhile, MRUC has issued a press release the text of which is as follows:

RSCI decides the way forward for IRS 2013 The RSCI Managing Committee and MRUC Board met in Mumbai earlier today. The meeting was called to discuss the way forward for the Indian Readership Survey 2013 with all its stakeholders. The meeting decided the following: * The IRS will be held in abeyance until March 31, 2014 * A process for re-validation of the study is being developed. The process shall be finalised by February 24, 2014. * The re-validation process will be completed by March 31, 2014 * Observations and recommendations arising from this process will be presented to RSCI by early April 2014 * Once adopted, the recommendations will be formally incorporated into the future architecture of the IRS. All subscribers and members will be immedaitely contacted by RSCI, MRUC and ABC to hold off usage of the study until the re-validation process is completed.


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One response to “IRS 2013 in abeyance till March 31, 2014. Numbers to be revalidated [updated]”

  1. Himanshu Agarwal says:

    Numbers by consensus!