INS rejects MRUC response. Mulls alternative currency. Key publicatns to start withdrawing fm IRS

04 Feb,2014

By A Correspondent


The Indian Newspaper Society (INS) has scoffed at the decision taken by the Media Research Users Council (MRUC) this evening rejecting the ultimatum the INS had issued to them yesterday to withdraw the IRS 2013 findings that were released last week (January 28).


A senior publisher told MxMIndia that the INS may consider legal recourse if necessary and at least one or two big publishers have already sent letters of withdrawal from the IRS.


On being told that the RSCI meeting is just a fortnight away, the publisher told MxM that the INS can’t wait for a fortnight as the data is in the market and is being misused. When alerted that the RSCI chairman (and a former INS president too) Hormasji Cama was travelling, the INS member and publisher told us that since the Executive Board was around, they could have met and taken a decision.


The publisher said that the advisory issued to the MRUC yesterday (Feb 3) was clear: that the IRS 2013 should be withdrawn. The data would be then viewed, validated and re-released, if necessary. The MRUC decision can be read here:


Meanwhile, the INS is mulling an alternative currency too, the publisher said.


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