Infibeam to acquire digital marketing firm ODigMa

25 Feb,2014

By A Correspondent


Ahmedabad-based ecommerce company Infibeam has acquired a 100 percent stake in ODigMa, a leading digital marketing company headquartered in Bengaluru. The buy will help the seven-year-old ecom firm strengthen its offerings.


ODigMa is a specialist in customer engagement via social networks and Twitter and Whatsapp. Infibeam, on the other hand, runs a B2C platform and a B2B platform at


With more than 400 brands as clients, ODigMa will help Infibeam’s merchant on its B2B service. Said Sachin Oswal, COO, “The OdigMa acquisition will expand our digital marketing capabilities in the key areas of social media and SEO, SEM etc. complementing our existing strengths.”


Advit Sahdev, CEO of ODigMa, added: “We are excited to build tools and processes to deliver transformational marketing services for SMEs and enterprise clients by attracting the best talent in the industry.”


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