Infibeam to acquire digital marketing firm ODigMa

25 Feb,2014

By A Correspondent

 

Ahmedabad-based ecommerce company Infibeam has acquired a 100 percent stake in ODigMa, a leading digital marketing company headquartered in Bengaluru. The buy will help the seven-year-old ecom firm strengthen its offerings.

 

ODigMa is a specialist in customer engagement via social networks and Twitter and Whatsapp. Infibeam, on the other hand, runs a B2C platform Infibeam.com and a B2B platform at BuildaBazaar.com.

 

With more than 400 brands as clients, ODigMa will help Infibeam’s merchant on its B2B service. Said Sachin Oswal, COO, Infibeam.com: “The OdigMa acquisition will expand our digital marketing capabilities in the key areas of social media and SEO, SEM etc. complementing our existing strengths.”

 

Advit Sahdev, CEO of ODigMa, added: “We are excited to build tools and processes to deliver transformational marketing services for SMEs and enterprise clients by attracting the best talent in the industry.”

 

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