Helios Media forays on to digital with SanjeevKapoorKhazana

04 Feb,2014

By A Correspondent


Helios Media, the speciality services company for the broadcast sector, expanded its services to now also include digital media monetisation and the venture begins with bagging the mandate of representing Sanjeevkapoorkhazana


Helios will work in embedding brand’s messaging within the content of the channel which claims to be the largest non-Bollywood YouTube channel in India, generating over 85 million views per month.


Sanjeev Kapoor

Speaking on the assignment, Chef Sanjeev Kapoor said, “Sanjeevkapoor.com was one of the first websites to make its presence in the country. Being a pioneer in the space, it is quite evident that our YouTube channel has garnered a huge subscriber base of 2.7 lakh. Our popular videos generate as much as 1mn+ plus views. This therefore becomes a great destination for brands to not only reach a large consumer base but also to capture the most appropriate mind-space. Helios Media has been partnering us on monetising FoodFood for a year now and I believe in their understanding of the space and the skill to position brands in the right environment which will help SanjeevKapoorKhazana realise its full potential in terms of revenue maximization”.


Divya Radhakrishnan

Commenting on the win, Divya Radhakrishnan, MD of Helios Media, said: “Helios Media’s focus is on selling brands and not just commodities by appropriate positioning and working with brand custodians to provide seamless solutions that go beyond regular commercial advertising. We strongly believe that TV has grown beyond just providing reach and its content has the Power to Influence. Therefore it is important for commercial messaging to chase the content irrespective of the screen it comes on. It’s because of this approach that the SanjeevKapoorKhazana mandate came our way and we are delighted to be entrusted with this responsibility by Chef Sanjeev Kapoor”.


Helios Media has augmented its existing team with a central digital team in Mumbai under Kirtan Mankad who has earlier worked with UTV, Zoom and Hungama.


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