Goafest to be held from May 29-31. Abbys expanded

19 Feb,2014

By A Correspondent


L to R: Arvind Sharma, Srinivasan Swamy and Pratap Bose

Okay, so the Goafest 2014 is being held in the same hotel where a certain editor alleged raped a junior colleague in November last year.


We don’t know whether CC TV cameras have been installed in the elevators, but the hotel may well be mulling extra security and ‘watch’ men or women around the expansive land of what’s an excellent property.


Uff, let’s not scare the Hyatt folks. The advertising fraternity comprises sober, decent people. And even if they aren’t all sober after a few drinks, they won’t do what Mr T is supposed to have done.


Jokes apart, Goafest 2014 will be held from May 29 to 31 at the Grand Hyatt hotel at Bambolim in North Goa.


“This year we aim to dial up the excitement by expanding the festival”,said Srinivasan Swamy, Chairman, Goafest 2014. “While strengthening the initiatives undertaken in the previous years, Goafest 2014 will be a three-day event with the Knowledge Seminars being held on all three days. The Advertising Conclave, which was ‘Only By Invitation’ so far and was held on the day before Goafest will now be on Day Two and will be open to all delegates. The Conclave aims to create more engagement between advertisers, agencies and the rest of the media industry. We will continue to have leading advertisers talk on issues that have a strong bearing on the industry. And as for the three days at Goafest, none of the fun elements will be missing for which Goafest is known! It will only get enhanced.”


The rain dance did you mean, Sir?


With the fest now turning into a three-day event, there will be two options of delegate passes. A two-day delegate pass priced at Rs 14,000 will allow the delegates to attend any two consecutive days of their choice. A three-day pass priced at Rs 18,000 will allow delegates to attend the festival for all three days. Under-30 delegates will continue to enjoy a special discount of 50% on these rates.


Pratap Bose, President of The Advertising Club and Chairman of The Awards Governing Council (AGC) said, “The Abbys will be augmented with new categories this year. We will include Promo-Activation and PR. The Branded Content category,which was added last year,will be expanded. And most excitingly, we are adding Broadcaster and Publisher Abbys at Goafest. These will recognize outstanding advertising and communication ideas for promoting broadcast and print properties. Broadcaster and publishers will be entitled to send in entries for these categories.” Mr Bose shed more light on this by stating that, “These changes are being made with the aim of honoring the great work that is being done by all media professionals.”


Continuing with the changes that were inducted in 2012 – there will be a Grand Prix for Film, Print, Radio, Outdoor, Design, Interactive Digital, Direct, Media and Integrated.


Award shows for various verticals will be held on the following evenings:

May 29: Publisher Abbys. Media Abbys

May 30: Design Abbys. Direct Abbys. Promo-Activation Abbys. PR Abbys. Outdoor Abbys. Print Craft Abbys. Branded Content Abbys. Broadcaster Abbys.

May 31: Interactive Digital Abbys. Radio Abbys. Print Abbys. TV Abbys. Integrated Abbys


There will also be significant changes in the judging process. There will be a window of a clear 10 days before the final judging round. During this window, shortlisted entries will be available for the entire industry to review. However, the Abbys once awarded will stay awarded. So no superjury tamasha like last year. Participation in the Abbys will continue to be open to all who want to participate. Membership of the AAAI or The Advertising Club is not required. The award entry fee will be Rs 6500 per entry for general entries and Rs 9500 for integrated entries.


Marketing Wizards, the initiative under which young client delegates can avail of the special under 30 delegate fees as well free accommodation will continue this year.So will the special ‘Rest of South Asia’ awards.


“Goafest is recognized as a platform for celebration of communication excellence and as a platform for exchange of ideas across the advertising, marketing and media fraternity,” said Arvind Sharma, founding Chairman of Goafest and current President of the Advertising Agencies Association of India (AAAI). He added, “Last year’s Conclave where leading advertisers shared their candid points of view with the industry was seen as a super success. This year’s changes in the festival format – including a client-led Conclave open to all and introduction of Broadcaster and Publisher Abbys – make it a true industry-wide platform.”


We are sure the beer and booze will also be flowing in enough measure.


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