Game4u evangelises gaming with parties

20 Feb,2014

By A Correspondent

 

Game4u, the specialist retailer of videogame products and the retail arm of Milestone Interactive Group has launched its new property – ‘Game4u PlayPad’. The property will mean parties for gamers where enthusiasts come together to enjoy the latest games. The first PlayPad Night took place on February 15, 2014 in Mumbai, with a turnout of 45 casual gamers.

 

Hosted by Game4u, the PlayPad gaming nights are designed with the objective of spreading the brand message of making gaming a primary medium of entertainment and recreation amongst the young adults. Game4u will host customized gaming parties, wherein a group of 20 gamers can come together at one place and play various single player or multiplayer games. The parties will be executed with specialized themes across different venues.

 

For the PlayPad Nights, Game4u has got on board energy drink ‘Red Bull’ and ‘Debonairs Pizza’ as brand partners.

 

Commenting on the launch of Game4u PlayPad, Jayont R Sharma, Chairman and CEO, Milestone Interactive Group said, “We are very excited to bring the Game4u PlayPad concept to our consumers. With this initiative we are looking to spread awareness about gaming and build an extensive gaming community across all age groups. We are hoping to interact with our consumers at a more personal level and are looking make gaming a cult phenomenon, like it is in some of the other countries.”

 

He further added, “We are starting Game4u PlayPad with Mumbai and will soon take it to other cities in the coming months.”

 

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