FremantleMedia launches CEO’s Got Talent

21 Feb,2014

By A Correspondent

 

FremantleMedia, the production company which produces India’s Got Talent, has announced a unique initiative called ‘CEO’s Got Talent’, in which CEOs will compete against each other to put their unique talents under the spotlight, that usually don’t come into play in the boardroom. The programme will feature 12 CEOs on CEO’s Got Talent and will happen in Mumbai on March 7 and will be aired on CNBC TV18.

 

Produced by FremantleMedia and presented by Blackberry Messenger, the initiative will invite CEOs from India Inc. who will compete on this stage. The event will have Raj Nayak, CEO, Colors on the jury along with a host of others.

 

Speaking on the occasion, Anupama Mandloi, Managing Director – FremantleMedia India said, “We are excited to launch this unique format, a first-of-its-kind adaptation of our global ‘Got Talent’ Franchise.  The response has been fantastic and we look forward to some very enthusiastic participation.”

 

Proceeds from CEOs Got Talent will go to Genesis Foundation that provides financial support for life-saving and life-changing medical intervention for critically ill under-privileged children in areas of cancer, cardiac disorder, organ failure, thalassemia and extreme deformities.

 

Krishnadeep Baruah, Senior Marketing Director – BBM (APAC) said, “CEOs have always loved BBM for its immediacy, trustworthiness and control features. As part of the show, CEOs will be setting up their own BBM channels and seeking a following of their fans through their channels page. The number of subscribers on their BBM channel will contribute to their overall score.” To participate write to ceogottalent@fremantlemedia.in.

 

 

 

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