Everest unveils new commercial for Catch

27 Feb,2014

By a correspondent


The DS group has launched a new communication campaign for its Catch range of table-top sprinklers. The communication has been developed and executed by Everest Brand Solutions.


Vidya Balan, the brand ambassador for Catch will feature in this communication.


O.P. Khanduja, Associate Business Head, Dharampal Satyapal Limited (Foods Division) said: “Catch Sprinklers have been a trend setting and innovative range of products since its launch more than two decades back. In keeping with its image the campaign is a clutter breaking one and brings out the element of individuality that Catch sprinklers stands for. This will surely convey the special characteristics of Catch Sprinklers to the consumers and will certainly help in strengthening the brand further.”


The film starts off by showing Vidya surprised to see everyone in the town look exactly like her. Towards the end the film reveals that every individual is different and so are their preferences for taste and Catch Sprinklers lets them add a personal touch to their food.


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