Idea, Gionee as key sponsors of ‘Khatron Ke Khiladi’

26 Feb,2014

By A Correspondent


Telecom major Idea Cellular and Gionee Smart phone have associated with the fifth season of ‘Khatron Ke Khiladi - Darr Ka Blockbuster’ as ‘presenting sponsor’ and ‘powered by sponsor’ respectively.

The new season of  of the Indian version of reality show ‘Fear Factor’ on Colors will see contestants engaging in more daredevilry than its previous seasons, so it is being claimed. To up the ante this year, the channel has roped in noted director and entertainer Rohit Shetty to bring out the best among the celebrity contestants.


Raj Nayak

Commenting on the association, Raj Nayak, CEO, Colors, said, “Over the past few years, Khatron Ke Khiladi has created a strong brand value in the minds of the audiences who associate the show with unlimited blockbuster action and entertainment. Through innovative integration and branding opportunities, we are looking forward at creating synergies that will mutually benefit us and our sponsors.”

Speaking about their association, Sashi Shankar, CMO – Idea Cellular said, “This is the third season of Khatron Ke Khiladi where we are associating with Colors as the Presenting Sponsor. The show has garnered high visibility over the seasons and has helped us in creating high recall amongst our target audience. This time around we are looking forward to engage with our consumers through multiple initiatives that will further our brand proposition.”


Gionee Smartphones India Head, Arvind. R. Vohra said, “Gionee being a global brand sees Khatron Ke Khiladi as great opportunity to connect with our target audience. This genre is a perfect way to reach out and establish connect with the young and adventurous new generation. Gionee believes in creating a benchmark in innovation with every new offering and KKK is the apt choice to connect with those who too believe in taking greater risks to achieve the best. We have created some very exciting integration in the show and hope that the consumers will enjoy the same”

Additionally Mahindra Scorpio and Amul Macho have come on board as the Associate Sponsors of the Show.

The show will be on air next month.


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