Big FM hikes ad rates by 20-30% across markets

19 Feb,2014

By A Correspondent

 

92.7 Big FM has announced an increase in its advertising rates by 20 to 30 percent. The decision for the hike is more a price correction given the network strength and more recently the superlative performance of the network Рboth in metros and emerging markets, notes a communiqu̩.

 

The decision comes on the back of the 45-station network’s decision to go completely retro in some markets especially in the key metros of Delhi, Mumbai and Kolkata. The Bengaluru station’s 100 percent Kannada music has also ensured it fares well in ratings.

 

Ashwin Padmanabhan

Speaking on the development, Ashwin Padmanabhan, Business Head, 92.7 Big FM said: “Our product mix, ability to innovate, solutions approach and unparalleled reach sees us catering to almost 1800 clients on a monthly basis. It is now time to consolidate, while ensuring the aural experience is of best quality. This price correction will ensure that the core product and promise remain relevant to the audiences while delivering optimum value to the advertisers.”

 

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