Anand Chakravarthy joins Maxus as West Head

21 Feb,2014

By A Correspondent


Anand Chakravarthy

Kartik Sharma

Maxus has announced the appointment of Anand Chakravarthy as West Head. He will lead the region from the Mumbai office and report to Kartik Sharma, Managing Director, Maxus South Asia. Some of the clients under Mr Chakravarthy’s supervision are Vodafone, L’Oreal, Tata Sky, Colors and Fiat Motors.

Commenting on the appointment, Mr Sharma said, “We are excited to have a senior leader from the industry in the Maxus team. Anand comes with a rich and varied experience across categories and brands, not to mention his immense knowledge of working with one of the country’s largest media and entertainment brands. We are confident he will push the PACE agenda for Maxus and help our team deliver the 10/10 vision for our clients.”


Speaking on his move, Mr Chakravarthy said, “As a marketing and broadcast media professional, I have watched Maxus emerge as a thought leader in a dramatically changing media environment. The opportunity to be part of this winning team and help create value for an enviable portfolio of clients is an exceptionally exciting opportunity I look forward to.”

Prior to joining Maxus he was the Executive Vice President Marketing at Reliance Broadcast Network Ltd and Business Head for the Big CBS TV Network. He was part of the Executive Committee at Reliance Broadcast Network since its inception in 2006. Before he joined RBNL, Mr Chakravarthy was Associate Vice President, Strategic Planning at Lowe and even earlier at  Research International, a part of WPP’s Kantar Media.

Although the announcement on the appointment came in on Thursday, Mr Chaktravarthy is said to have joined Maxus earlier this year.


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