Ad Strat: Making ‘Her Ghar’ a reality

27 Feb,2014

Campaign Name – SBI Home Loan ‘Birthday Gift’

 

Client: State Bank of India

 

Brief: SBI understands the significance of owning a home and the importance it plays in one’s life. The TVC tries to capture this emotion, wherein the husband gift’s a house to his wife on her birthday while the son gifts a self-illustrated painting of the family with their ‘own’ home. The emotional gratification of owning your ‘own’ home executed in a manner that is simple yet endearing. The call to action is compelled by reduced interest rates, lower EMIs and longer tenor from India’s largest home loan provider – SBI.

 

The Execution:  The advertisement should have a strong emotional peg that holds the viewer, while the reduced interest rates and other tangible benefits appeal to the rational. Tag the special home loans for women ‘Her Ghar’ to create awareness for it.

 

Creative Idea: The emotional gratification of owning your ‘own’ home executed in a manner that is simple yet endearing. The call to action is compelled by reduced interest rates, lower EMIs and longer tenor from India’s largest home loan provider – SBI.

 

Credits:

Creative Agency -  R K SWAMY BBDO

Agency Heads – Sangeetha N – President (West) & ECD;  Shailen Sohoni – COO, Mumbai

Creative Director – Mukesh Anand

Copywriter – Mukesh Anand, Vikrant Dange

Art Director – Tapas Pal, Sagar Shriyan

Illustrator – Chandrakant Dhuri

Agency Film Dept: Manoj Nair, Laxman Singh

Client Servicing Team – Atul Dube / Lennon Andrades

Director – Muni Agarwal

Production House – Anonymous films

 

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