Abhishek Bachchan to promote campaign on tropical diseases

11 Feb,2014

By Divya Rajagopal


The Global Network of Neglected Tropical Diseases has chosen actor Abhishek Bachchan as brand ambassador of its campaign ‘END7’, which aims to eliminate seven tropical diseases by 2020.


Global Network, with the backing of Gates Foundation, is an initiative of US-based Sabin Vaccine Institute. Its campaign ‘END7’, started in 2012, aims to eliminate tropical diseases ancylostomiasis (caused by hookworms), ascariasis (roundworms), trichuriasis (whipworm), schistosomiasis (snail fever), lymphatic filariasis (elephantiasis), onchocerciasis (river blindness) and trachoma. “India alone contributes close to 35% of the global disease burden of these diseases,” said Neeraj Mistry, MD of Global Network for Neglected Tropical Diseases (NTDs).


Abhishek’s appointment makes him the third in a family of actors to endorse health-related initiatives. Amitabh Bachchan is the goodwill ambassador of UNICEF’s polio eradication campaign while Abhishek’s wife, Aishwarya Rai Bachchan, is the goodwill ambassador for UNAIDS. “I want to ensure that no child has to suffer needlessly. As a parent, I am deeply moved by the devastating toll of NTDs on children,” Abhishek said.


Source:The Economic Times

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