94.3 My FM introduces ‘Jiyo Dil Se Heroes’

20 Feb,2014

By A Correspondent


The Dainik Bhaskar group’s My FM radio station network has come up with a new initiative called “Jiyo Dil Se Heroes” in sync with its brand philosophy, Jiyo Dil Se.


Celebrities from various walks of life will be profiled every month in a two-hour radio show across all 17 stations. The show kicked off on Tuesday, February 18 with author Chetan Bhagat talking about his various experiences of life and how he turned in to a full-time author.  Other names that feature in the future are Pandit Birju Maharaj and Geet Sethi.


The show will be promoted extensively through 360-degree media campaign which will include promotions across platforms like cinema, print, digital and radio.


Harrish M Bhatia

Speaking on the initiative, Harrish M Bhatia, CEO of 94.3 My FM, said, “Jiyo Dil Se Heroes is an extension of the core values and beliefs at My FM.. We aim to communicate our brand philosophy and develop a stronger bond with our listeners through this innovative concept.”


Added Viplove Gupte, National Programming Head of the network: “Every three weeks we will be featuring one hero and his story, his emotions, his journey. This is not a life-story show, this is the story of moments and emotions that make these people a hero, a hero who lives “Dil Se”.


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