Zee Media launches ‘Zeegnition’ in multiple media with Adil Darukhanawala

24 Jan,2014

By A Correspondent

In a first, Zee Media Corp has unveiled a multiple media auto publication called ‘Zeegnition’. While it has started as a one-pager in the group’s dna newspaper and a website, Zeegnition will also find its way in a television show on Zee News and Zee Business.

This brand, would be staffed by an exclusive team that has worked extensively within the Indian automotive world over the last two-and-a-half decades other than members of the Zee Media group.

Says Adil Jal Darukhanawala, editor-in-chief of Zeegnition:  “True, there are media platforms in this country that cater to audiences who are interested in automobiles. But, never before would these audiences have a cohesive 360-degree access across multiple platforms on anything and everything on wheels that constantly feeds their passion for automobiles. Zeegnition is not merely a reservoir of information on cars, bikes, motorsport, technology, vintage classics and more, it is both a source and a reservoir that originates from a medium that the entire world lives on – the World Wide Web with print and television feeding from it and also at times feeding into it.” Mr Darukhanawala is a seasoned auto journalist and was until recently with The Times of India group, editing Zigwheels and earlier with Car & Bike International and Overdrive magazines.

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